Development of information and analytical data storage at VEON (VimpelCom ltd.)
A lot of data are generated in the business. Any company in service sphere where it is necessary to analyze and identify trends based on the several terabytes of data can use the results of the analysis for improvement of the quality of service.
Thanks to Big Data technology, the customer abandons general statistical data replacing them by deep localized data - they help to build better, personalized and more accurate models.
Forecasting of outflow of subscribers and complaints
Optimization of products for customers
Planning of placement of base stations
Segmenting of the customer base
Evaluation of the paying capacity of customers
Identification of unclear trends
Calculation of the probability of purchase
Optimization of the stock balance and marketing budget
Identification of the location for the next store
Evaluation of the development of a field
Tracking of the repair schedule and condition of equipment
Forecasting of demand for products and prices