Upgrading Siebel 8.1 functionality at OTP Bank
Banking sector like retail is transforming on the back of changes in the economy and technology development. The majority of organizations already automated their processes and want to adapt and develop them improving the quality of customer services and experience. For any service company it is important to achieve that the customer obtains the service in an easy and natural way gaining satisfaction instead of irritation. This requires an up-to-date information about the customer, history of customer's interaction with the company and the needs of the customer. CRM class systems greatly help in it.
CRM system will help to:
Obtain a standardized database of customers and counterparties
Control the quality of sales department work at any time
Collect statistics and analytics of efficiency of work with incoming calls and requests
Plan improvement of quality of work and develop strategy of development of business